Size Guide

Ember Merch Size Guide

Find your perfect fit. Ember Merch works with South African suppliers, and some items may occasionally be sourced from international manufacturers. While most products follow standard SA sizing, a few styles may fit slightly smaller.

If an item clearly fits smaller than usual, we will mention it on the product page. When in doubt, consider choosing one size up for a more relaxed fit.


How to Measure Yourself

  • Bust / Chest: Measure around the fullest part of your bust/chest, keeping the tape horizontal.
  • Waist: Measure around your natural waistline – usually the narrowest part of your torso.
  • Hips: Measure around the fullest part of your hips and bum.
  • Length: For tops and dresses, measure from the highest point of the shoulder down to the hem.
  • Sleeve Length: Measure from the shoulder seam down to your wrist.

Women’s Size Guide

Women’s Tops (T-Shirts, Hoodies, Crop Tops, Sweaters)

SA Size Bust (cm) Shoulder (cm) Length (cm) Notes
XS (28) 78–84 34–35 54–56 Snug / slim fit
S (30) 84–90 35–36 56–58 Fitted but comfortable
M (32) 90–96 36–37 58–60 Standard SA medium
L (34) 96–102 38–39 60–62 Regular relaxed fit
XL (36) 102–108 40–41 62–64 Looser fit on most
XXL (38/40) 108–114 41–42 64–66 Curvy / oversized feel

Women’s Bottoms (Cargo Pants, Skirts, Leggings, Joggers)

SA Size Waist (cm) Hips (cm) Notes
XS (28) 60–66 82–90 Very fitted / slim
S (30) 66–72 90–98 Fitted, good for leggings
M (32) 72–78 98–104 Standard SA medium
L (34) 78–84 104–110 Regular relaxed fit
XL (36) 84–92 110–118 Comfort fit around hips
XXL (38/40) 92–100 118–126 Curvy / plus-friendly

Women’s Dresses (Bodycon, Lounge, Midi)

SA Size Bust (cm) Waist (cm) Hips (cm) Notes
XS (28) 78–84 60–66 82–90 Tight bodycon fit
S (30) 84–90 66–72 90–98 Slim, figure-hugging
M (32) 90–96 72–78 98–104 Standard fitted dress
L (34) 96–102 78–84 104–110 Comfortable regular fit
XL (36) 102–108 84–92 110–118 Relaxed / less clingy
XXL (38/40) 108–114 92–100 118–126 Roomy / curve-friendly

Men’s Size Guide

Men’s Tops (T-Shirts, Hoodies, Sweaters, Tracksuits)

SA Size Chest (cm) Shoulder (cm) Length (cm) Notes
S 90–96 44–45 66–68 Lean / slim build
M 96–102 46–47 68–70 Average SA medium
L 102–108 48–49 70–72 Broader shoulders
XL 108–114 50–51 72–74 Relaxed / roomier fit
XXL 114–120 52–53 74–76 Big build / oversized

Men’s Bottoms (Joggers, Cargo Pants, Shorts – Numeric Sizing)

SA Pants Size Waist (cm) Hips (cm) Notes
28 70–76 88–94 Very slim fit
30 76–82 94–100 Slim / regular
32 82–88 100–106 Most common SA size
34 88–94 106–112 Regular fit
36 94–100 112–118 Regular / relaxed
38 100–106 118–124 Relaxed fit
40 106–112 124–130 Extended sizing
42 112–118 130–136 Extended sizing

Kids Size Guide (Unisex)

Age Height (cm) Chest (cm) Waist (cm) Notes
2–3 yrs 92–98 52–54 50–52 Average 2–3 year old
3–4 yrs 98–104 54–56 52–53 Pre-school age
4–5 yrs 104–110 56–58 53–54 Slim early primary
5–6 yrs 110–116 58–60 54–55 Average 5–6 year old
6–7 yrs 116–122 60–62 55–56 Junior primary
7–8 yrs 122–128 62–64 56–58 Average 7–8 year old
8–9 yrs 128–134 64–67 58–60 Taller kids
9–10 yrs 134–140 67–70 60–62 Pre-teen size

Shoe Size Guide

Use this chart to convert between UK shoe sizes and approximate foot length. If you are between sizes, we recommend going one size up for comfort.

UK Size Foot Length (cm) Approx. SA Size Notes
3 22.0 Women’s small Very small / petite
4 22.5 Women’s 4 Narrow / slim foot
5 23.5 Women’s 5 / Youth Common ladies size
6 24.0 Women’s 6 / Men’s 5 Average adult size
7 25.0 Women’s 7 / Men’s 6 Popular unisex size
8 26.0 Men’s 7 Standard SA men’s
9 27.0 Men’s 8 Common men’s size
10 28.0 Men’s 9 Larger foot / roomy
11 29.0 Men’s 10 Big / long foot

Need Help?

If you are still unsure about your size, contact us via WhatsApp or our Contact & Support page with your height, weight and usual size, and we’ll help you pick the best fit.